Barcelona Jiu Jitsu

Category :

Branding

Client :

Barcelos Jiu Jitsu

Start Date :

20 August 2022

Designer :

Roberto Mendes

01 . The Challenge

Inspired by the rich culture and fighting spirit of Barcelona, Spain, the Barcelona Jiu Jitsu logo was designed to embody heritage, strength, and technical excellence.

The concept merges modern typography with symbolic elements, creating a bold yet sophisticated visual identity. The design captures the fluidity and precision of jiu-jitsu, while strong, structured lines reflect discipline and resilience—core values of the academy.

02 . The Solution

This logo is more than a mark; it’s a statement of identity, representing a community of athletes united by passion, tradition, and the relentless pursuit of mastery.